Creative Direction, Identity Concept & Creation, Tone of Voice, Typeface Design, Strategy
Gen Z is an enigma. They’re famously particular, outspoken and hard to pin down. So, when Ebay came to us wanting an expression for a team exploring future products and young talent, we opted for listening before talking.
The expression embodies the friction between opposing ideas; it’s loud but thoughtful, nostalgic but modern and polished while still maintaining an air of fun. We crafted the identity around core elements and characteristics, and paid special attention to build in opportunities for individual expression within the Think Forward universe.