Brand Strategy, Identity Concept & Creation, Rebranding
All great productions start with a big idea. But then they get complicated — notes, first drafts, second drafts, shooting schedules and edits all need to happen before the final cut. Yamdu is a platform that consolidates workflows and information to save precious time and bring a project to life on the screen.
The inspiration for the brand comes from the larger-than-life personality of the film industry today, while maintaining an air of the more approachable, analogue past. Working closely with Yamdu’s team, the identity was developed thoughtfully to express the core values, vision and narrative of the brand.